By Richard Jackson Harris
The up to date variation of a textbook at the position of mass conversation within the formation of perceived truth, for mass conversation strategies and results direction.
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Extra resources for A cognitive psychology of mass communication
One can have a portable radio without any access to electricity, schooling, or urban life. S. Federal Communications Commission [FCC]). The more authoritarian the society, the easier it is for the government to control radio and (especially) television in times that it deems to be unduly threatening. Although television networks, both private and government owned, tend to be national in scope, they often have influence far beyond their country's borders. One of the major influences in the 1989 democratic revolutions in Eastern Europe was exposure to Western television.
Homes, and that figure has remained constant since that time (Andreasen, 1994). 2 TV sets in each of those homes (Church, 1996). Although most of the programming over the years has been by networks or local stations, the rapid growth of cable and satellite technology in the 1980s greatly expanded the offerings, with a corresponding decline in the network market share. S. households of families with children by 1997 (Mares, 1998). The television phenomenon is almost as pervasive in the developing world.
Second, the sources of the communication are institutional and organizational (C. R. Wright, 1986). Some, such as television networks, newspaper chains, wire services, or the conglomerates that own such businesses, are among the largest and richest private corporations. Third, and perhaps most important, the basic economic function of most media in most nations is to attract and hold as large an audience as possible for the advertisers. In one way or another, advertising pays a high percentage of the costs of newspapers, magazines, local TV and radio stations, and commercial television networks like CBS, NBC, ABC, and Fox in the United States; even public television and government-subsidized networks like the Public Broadcasting Service (PBS), Canadian Broadcasting Corporation (CBC), or the BBC are not immune from commercial pressures.
A cognitive psychology of mass communication by Richard Jackson Harris