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By Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken (auth.)

ISBN-10: 0230627714

ISBN-13: 9780230627710

ISBN-10: 1403911843

ISBN-13: 9781403911841

ISBN-10: 1403911851

ISBN-13: 9781403911858

ISBN-10: 1403935769

ISBN-13: 9781403935762

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3. ExxonMobil: the 2002 study of advertorials produced by ExxonMobil draws both on rhetorical analysis and (Foucauldian) discourse analysis ‘to illuminate the role of corporate public discourse in maintaining organizational legitimacy and influencing social and institutional stability and change’ (2002c: 117). Livesey’s analysis shows that ‘the ExxonMobil texts reactualize other texts, specifically; discourses of environment and economic development articulated in Brundtland* and entailed in contemporaneous climate negotiations under the umbrella of the UN’ (2002c: 139).

For me, theories and concept development are important elements of discourse analysis. ’ What is Business Discourse? ’ Other notable work of relevance for business discourse research includes a collection of papers on the rhetoric of international professional communication edited by Lovitt & Goswami (1999) in which a group of (largely) US-based researchers consider the role played by (national) culture in different forms of professional communication. Although the North American tradition has not tended to prioritize the type of close text analysis that is a hallmark of many of the (European-based) studies that we will talk about later in this book, it has been of enormous influence in terms of the macro-theories that it has produced, such as the media richness theory proposed by Daft & Lengel (1984) and the concept of organizational genres proposed by Yates & Orlikowski (1992) working in the new rhetoric tradition.

4 Critical applied linguistics One of the central goals of applied linguistics has been to place questions of language in their social context. . It is in this orientation to the socially relevant, the contextualized, the real, that we can find another version of the critical. ’ Candlin argued for a critical dimension to applied linguistics for two main reasons: First, because applied linguistics had started to lose touch with the problems and issues around language faced by ordinary language users.

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Business Discourse by Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken (auth.)


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