By David B Clarke
The truth that we inhabit a shopper society has awfully far-reaching implications. operating in the course of the usually arguable principles of the patron society's such a lot influential theorists, Jean Baudrillard and Zygmunt Bauman, this booklet assesses the ways that consumerism is reshaping the character and which means of the town. It examines the character of intake and its expanding centrality to post-modern society by;*considering the advance of consumerism as a valuable side of social life*demonstrating that social inequalities are more and more dependent round consumption*uncovering the hidden effects of consumerism*pondering the that means of lifestyle*revealing how the character of truth is altering in an age of globalization.Employing a sustained and interesting theoretical research, the publication levels throughout numerous occasionally unforeseen issues. It represents an impassioned plea for everybody attracted to the social lifetime of towns to take the inspiration of the patron society - and the arguments of its significant theorists - heavily.
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Extra resources for Consumer Society and the Postmodern City
The status of ‘necessary consumption’ is, nonetheless, affected by its relation to the production of an economic surplus. Hence Marx’s analytical decomposition of consumption into productive consumption, which includes both consumption of consumer goods by producers, and consumption of the means of production in the productive process; and unproductive consumption, which includes all consumption of goods which do not enter the reproduction process, do not contribute to the next cycle of production.
According to Richardson (1994, 77), though, ‘Bataille seems oblivious of what Mauss himself considered the most crucial feature [of the gift], which was the obligation created by exchange’. In fact, far from being oblivious to Mauss’ argument, Bataille is intent on pushing it to its farthest extreme. Derrida (1992, 24) has observed that The Gift ‘speaks of everything but the gift: It deals with economy, exchange, contract [do ut des], it speaks of raising the stakes, sacrifice, gift and counter-gift’.
At the risk of preempting the definitional clarifications contained therein, the sense of Baudrillard’s theoretical endeavour can be given in broad-brush outline here. Both classical political economy (Ricardo 1951; cf. Walsh and Gram 1980; Sawyer 1989), and Marx’s (1967) critique (cf. Howard and King 1975), concerned themselves with the analysis of the production and reproduction of an economic surplus, defined as ‘a flow of production in excess of necessary consumption’ (Robinson 1980, xii). Necessary consumption, in this context, is afforded a purely analytical definition: what is ‘necessary’ is whatever is deemed necessary within the society in question (in the sense that historically or geographically contingent factors assume, without contradiction, the status of socially necessary ones).
Consumer Society and the Postmodern City by David B Clarke